ENDLESS LAUNCHES INTO THE ALPINE WORLD SKI CHAMPIONSHIPS WITH COMMEMORATIVE ARTWORK
Endless has unveiled his latest artwork in Cortina D’Ampezzo, Italy, to commemorate the arrival of the Alpine World Ski Championships. The sporting event will take place between the 8th and 21st February 2021, and will be watched internationally by millions of spectators.
Skiing has been a celebrated activity in the popular Italian mountain region ever since 1956, when it hosted the Olympic Winter Games. It will see the Winter Olympics again in 2023 when it visits for the second time. The town is also home to Kristian Ghedina, the legendary downhill ski champion.
In recognition of the sports significance, Endless was asked to create a large captivating mural in the heart of the town. The mural titled ‘Powder to the People’ references an iconic magazine cover from 1951, featuring a photo of a female skier. In usual fashion, the artist has added a special touch to his artwork, having adorned the ski subjects jacket with his unique branded print. Endless has also finished the mural with humorous ski pun newspaper headlines related to the event.