At the Libreria Bocca, Endless presents a large iconic work from 2021 that gives the exhibition its title. The painting made with acrylic, spray colors and hand-cut stencils takes up the famous bottle of Chanel perfume no. 5 reinvented by Endless who changes the logo into "Chapel", or "Cappella", because the artist controversially considers the luxury and consumer goods shops as the cathedrals of our time, in the pre-pandemic era but not only, while the commerce and consumerism have become the new religion and the protagonists of the star and the fashion system the new idols.
Endless proposes the Chanel perfume bottle as a shower of bottles, hence the title, and also the blue colour that reminds us of water, but in reality, it is a strong and seductive colour that comes from the world of advertising, as well as the writing "Worship" in cubital characters at the top of the canvas recalls the world of marketing and packaging. Chanel n.5 has already been reproduced in Andy Warhol's serigraphs, it inspired Salvador Dalí and has been the subject of advertising campaigns signed by famous photographers, such as Helmut Newton, Richard Avedon, Jean-Paul Goude and Steven Meisel.
Endless - Raining Chapel Worship
Curated by Vera Agosti
In collaboration with Cris Contini Contemporary
at
Libreria Bocca - Galleria Vittorio Emanuele II, 12 - 20121 Milan
Tel. 02 86462321 - 02 860806 www.libreriabocca.com
Opening – open day: Tuesday 25 May 2021 11 am-6pm
Until 5 June, every day 11 am-6pm
