It was through Endless’ social observations that his ‘Brand Worship’ series came to life and the iconic ‘Chapel’ artwork was born. Endless took inspiration for this illustrious artwork from the iconic Chanel No.5 perfume, recognised globally as a luxurious item not only for the fragrant contents within, but also for the instantly recognisable shape of the glass bottle. The combination of marketing, branding and iconic physicality is what enabled this object to become a symbol of luxury, existing in every-day sculpture form. The apparent importance of branding in the world of modern consumerism, led to Endless’ comparison of the cult-like obsession with brands and luxury, to the historical worship of religious artifacts throughout history. The name change in Endless' design represents society's brand-obsessed culture shift in one word, 'Chapel' - a world where brands are the new deities; shops are the new churches, glossy magazines are Bibles and celebrities play the part of God. In this painting, fashion industry legends, Karl Lagerfeld and Kate Moss inhabit the bottle, alongside traditional religious iconography, representing this shift in idolism. The iconic brand logo has been reimagined, now inspired by a road traffic sign - the street-artist’s way of bringing elements of urban imagery into the artwork. The bold title and chaotic, layered fonts reference magazines, tabloids and media outlets - key topics throughout the artists’ works. Endless has screen-printed an additional layer within this artwork, featuring his iconic ‘Crotch-Grab’ image, created by pulling ink across a silk screen. Other methods and mediums include hand-cut stencils with spray paint.