Robert Indiana drew inspiration from the American road and shop signs, billboards, and commercial logos and combined it with a sophisticated formal and conceptual approach that turned a familiar vocabulary into something entirely new. His artworks often consists of bold, simple, iconic images, especially numbers and short words like “EAT”, “HOPE”, and “LOVE” what Indiana called “sculptural poems”. In 2008, Indiana created the “HOPE” image based on his iconic “LOVE” and donated all proceeds to Democrat Barack Obama’s presidential campaign. In bringing us HOPE, Indiana continues his use of bright colors, simple formal configurations and monosyllabic words to serve as signposts pointing us to observe American issues and topics.