This thought-provoking series portrays Endless’ ‘worship to death’ concept, encapsulated by a striking gold circle. Endless has infused his iconic Chapel perfume bottle with a harrowing skull, representing the darker side of brand worship and addiction. The circle represents an angelic-like halo, depicting society’s admiration of such objects. The circle also represents consumers reaction to superficial products they see in a shop window, it is now all they can see and all they can focus on, until they get their hands on it. The ultimate advertising. The Chapel Skull image symbolises the cycle of life and death, representing brand worship for all eternity.