This piece was created by Endless as a part of his 2019 collaboration with Italian designer brand, Fiorucci. Fiorucci were one of the first brands to use celebrity endorsement to advertise their products in the eighties and since their recent relaunch, they have used the same method via the modern medium of social media. Endless has based these paintings on this concept, whilst channelling his own ‘brand worship’ ethos and consumerism ideologies. In this piece, Endless has depicted British fashion model, Georgia May Jagger, who is a huge fan of the brand and has been seen wearing Fiorucci on many occasions. Endless has adorned Georgia in clothing worn by religious icons in classical paintings, which comments on Endless’ idea that celebrity and brand worship has overtaken religious worship in modern times. In the place of a traditional artefact, she clutches a selfie stick, which Endless incorporated to represent modern societies obsession with self-image and social media presence. The archway that surrounds her is also a nod to the way religious icons were often portrayed in classical paintings throughout history. Endless has used detailed stencil work with spray paint, staying true to his street art origins, as well as hand painting to create this piece.